InsideJapan Tours has marked the 10th anniversary of the devastating Tohoku tsunami with the launch of a new add-on, designed to show how visitors how quickly the region was able to recover from the disaster.
Tohoku was front page news for weeks in the aftermath of the 11 March earthquake and tsunami back in 2011, which brought devastation to the region – claiming in excess of 15,000 lives and triggering the meltdown at the Fukushima Daiichi nuclear power plant.
The region attracts only about 2% of Japan’s international visitors, with most heading south from Tokyo to Kyoto rather than north, but InsideJapan believes Tohoku’s rich rural culture and heritage deserves far greater attention.
InsideJapan has long featured more northerly destinations on Japan’s main island of Honshu; "The region has always been important to the specialists," said InsideJapan co-founder Alastair Donnelly.
The operator’s new Rural Tohoku Trail itinerary, launched to coincide with the 10th anniversary of the tsunami, can be added-on to its long-standing Northern Soul small group tour or its self-guided tailor-made Northern Highlights trips.