It’s already more than two years since we started hearing about the virus in China – and it’ll soon be two years since travel as we knew it came to a halt.
Now here we are again with the new uncertainty brought on by the Omicron variant – and what seems to have been another failure from government to offer the travel industry genuine sector-specific support.
That said, at the time of writing in the final days of 2021, this present crisis-within-a-crisis does feel different. It’s encouraging to see travel brands large and small still marketing next summer, even while new bookings and travel to certain destinations are currently on ice.
