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Loveholidays increases Atol to 1.2 million passengers

Atol
Rob Gill
4 April 2019

Online travel agency Loveholidays has extended the size of its Atol by more than 50% for the next 12 months – taking it above one million passengers for the first time.

Loveholidays homepage 2018

The company has increased its licence from 805,000 passengers for 2018/19 to 1.23 million passengers from April 1, 2019 to March 31, 2020, an increase of 53%.

The expansion takes the private equity-owned web specialist up to fifth place in the list of the top Atol holders – behind Tui UK, Jet2holidays, Thomas Cook and On the Beach respectively.

Loveholidays was purchased by private equity firm Livingbridge in May 2018.

Christian Armond, Loveholidays marketing director, said: “This increase reflects the continued success of our business in the UK with more and more customers booking their holiday with Loveholidays.