Norwegian Cruise Line’s UK chief has ruled out operating round-Britain sailings this summer in favour of recently announced fly-cruise itineraries which “fit our brand better”.
NCL announced plans to restart voyages from July – with Norwegian Jade sailing from Athens, Norwegian Gem out of Punta Cana (Dominican Republic) and Norwegian Joy homeporting in Jamaica’s Montego Bay.
Speaking to TTG on Thursday (8 April) Eamonn Ferrin, vice-president and managing director UK, Ireland, Middle East and Africa, said the line had looked at deployment “from a global level” and felt the destinations and itineraries announced were “much more suitable” for guests across its source markets.
“People want to go on a fly-cruise to the Med or Caribbean, and we feel that’s a better market for us to go for,” he said. “We feel it fits our brand better and our customers better. So I don’t think we’ll be looking to stand up a UK ship for this season.”
Ferrin said a late July restart, coupled with NCL’s global outlook, meant favouring sailings away from the UK.
“It got a bit late to be starting up at the end of July. You’re getting into a late season process – so we felt [the announced itineraries] were a better fit. The three we’ve chosen on a global basis are stunning itineraries that Brits love and there’s already a lot of demand.”