British Airways could be facing a serious shake-up of its operations and practices following the appointment of its new chairman and chief executive.
Alex Cruz took both roles in April 2016, replacing Keith Williams who had worked at the airline for 18 years having joined from PricewaterhouseCoopers.
Although he has been a staff member of BA owner International Airlines Group since 2013, his recent background is from the low-cost carrier (LCC) sector, having founded Clickair in 2006, which merged with Vueling in 2009 in a deal that saw him become chief executive of the airline.
New BA boss to start fare review
Air
Edward Robertson
25 May 2016
Alex Cruz, British Airways’ new chairman and chief executive, tells Edward Robertson the airline must now adapt to compete effectively.
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