Google Travel industry head Anna Chomse and Yahoo! head of search account management Andrew Jones will both be appearing in The Search Update session taking part on Tuesday, November 3.
The session will focus on best practice in search engine optimisation as well as providing other industry information.
The session will be one of five seminars organised for The Travel Tech Show at WTM which will also see talks given by executives from Carson Wagonlit Travel, Accor, bmi regional and Mr & Mrs Smith.
Topics up for discussion will include content, personalisation, digital marketing and technology innovations.
Jo Marshall, The Travel Tech Show at WTM sales manager, said: “We’re delighted with this year’s line-up for Tuesday’s programme.
“SEO is central to the success of travel companies and Google and Yahoo! are best placed to inform delegates of the most effective strategies.
“Anna and Andrew are just two of many senior executives sharing their expertise at WTM – it is an indication of the high calibre of speakers that WTM can attract.”