Solmar was started in 2004 by "a few people working out of a spare bedroom", with Blake going on to play an instrumental role in guiding the brand on its journey to becoming a multi-million-pound revenue business before it was acquired by Kuoni parent Dertour in January 2024.
Blake’s friends and colleagues characterised her as a risk taker who wasn’t afraid to get her hands dirty and never sought to distance herself from her team, while Dertour’s UK chief Francis Torrilla described Blake simply as irreplaceable.