To refund or not to refund? This is the biggest question facing the industry as it continues to grapple with the mounting challenges posed by the coronavirus crisis.
To the consumer press, the travel companies holding firm and issuing credit notes instead are an outrage.
But as Abta’s John de Vial highlighted in last week’s TTG Business Support Live “there are consumer rights and then there’s consumer interest” (p7).
In this brutal climate, distributing widespread refunds will ultimately lead to the demise of travel firms. And that, surely, can be of little benefit to anyone.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
