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Spain ‘unconcerned’ by eastern Med comeback

Destinations
Jennifer Morris
2 November 2018

Spain’s tourist board chief insists it remains “unconcerned” about the resurgence in popularity of the eastern Mediterranean, instead focusing on maximising its own appeal to new sections of the UK market.

Javier Pinanes, UK director of the Spanish Tourist Office

Speaking exclusively to TTG at the Abta Travel Convention in Seville, Javier Pinanes, director of the Spanish Tourist Office, said his organisation “had expected” the comeback of the Turkey, Tunisia and Egypt markets.


There was a 2.9% year-on-year reduction in British visitors to Spain between January and August 2018.


“We are not very concerned about that because we can’t compete with these destinations in terms of prices,” he said.


“But all these figures must be considered in their real context – those countries have a small amount of the [tourism] market share.


“We have 40% in the summer and 35% in winter, while they have only 1-2% in winter.”