As individuals and as an industry, it’s safe to say that we have never faced anything like the coronavirus crisis before, and the roller coaster continues.
Both at a company and individual level it is prudent to plan for the worst, but of course hope for the best and ensure all opportunities are grasped. From a travel perspective, the news on Spain may have felt like the final straw, but it hasn’t stopped those customers who want to travel rebooking or making new bookings for other destinations. While we know the impact on us in the travel and hospitality sector is severe and will last for some time, the outlook in March/April presented a bleaker picture than what we are now seeing.
So while it may sometimes feel like ‘two steps forwards, one step back’, or indeed, depending on the sort of day you are having, the other way around, we are making progress. Not least the passage of time is showing the fortitude and resilience of the passionate and dedicated people in our industry, and the huge value and benefit of the care provided by travel professionals that take pride in what they do for customers as we help them navigate the options and the ever-changing travel landscape.
The way companies and individuals behave during this period will further define their reputation, and people will always remember how we made them feel. We can only ask for understanding and empathy given what we are facing, as we never know what battles others are having to deal with. This is especially important in the current environment given the physical and mental well-being of so many being adversely affected.