As A&K’s founder Geoffrey Kent recently pointed out; we’ve been through revolutions, epidemics and catastrophes. Those of us who have been in this business for a while have survived Sars, 9/11 and the 2008 financial crisis.
The last 15 months have been different, though – coronavirus has been like all these incidents rolled into one.
The opening lines of a recent Skift/McKinsey report on the travel industry resonated with me: "Navigating the Covid-19 pandemic has been like sailing into a hurricane."
