VisitEngland has teamed up with the national tourist boards of Northern Ireland, Scotland and Wales to produce the ‘We’re Good to Go’ UK-wide industry standard.
The We’re Good to Go standard and supporting mark can be used by tourism businesses to show they are “adhering to the respective government and public health guidance, have carried out a Covid-19 risk assessment and checked that they have the required processes in place”.
Tourism minister Nigel Huddleston said: "I want to encourage the public to experience a great British holiday this summer and be confident that they can do so safely.
“This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running."
The scheme is free for tourism firms to join - they have to complete a self-assessment process through an online platform to confirm they have the required procedures in place. They will then receive certification and be able to display the We’re Good to Go logo on their premises and online platforms.
VisitEngland director Patricia Yates added: “It is essential that businesses can get up and running as soon as the respective government advice allows to capture the peak British summer season.
“We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place.
“Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ‘ring of confidence’ is a crucial step on the industry’s road to rebuilding.”