The airline has announced daily flights between Heathrow and Sao Paulo.
Services will be operated by Boeing 787 aircraft featuring three cabins; Upper, Premium, and Virgin’s split economy classes – Delight, Classic and Light.
The new route, says Virgin, aims to capitalise on year-round demand for transatlantic flights to Sao Paulo, Brazil’s largest city and one of the world’s burgeoning commercial centres.
Virgin Holidays will launch a full product offering in Brazil for the first time too to complement the new flights.