But for Simon Cooper, chief executive of On the Beach, the addition of Classic Collection is the perfect marriage of two brands with a similar core offering. And it’s hard not to see his reasoning.
What does On The Beach's Classic deal tell us about the travel M&A climate?
Operators
Sophie Griffiths
22 August 2018
It was a move that sent ripples through the industry. “Chalk and cheese” was the observation of one industry commentator. “The yin and yang of travel” remarked Kuoni boss Derek Jones. For others, it was a “sad day for the trade”.
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