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AmaWaterways unveils wave campaign after bumper sales year

Every suite reservation will also be upgraded to business class flights as part of the campaign, which launches on 26 December. 


UK managing director Jamie Loizou said the river line’s latest wave campaign “is designed to appeal to luxury travellers”, adding that offers would make it easier for travel agents to sell its products. 


AmaWaterways’ UK team has reported record 2023 booking levels and a 78% spike in the number of UK travel agencies booking its river cruises. Bookings are up 46% versus the same period in 2019. 

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