Marketing

Travel agent shares Covid qualification that has clients 'going wild'

Karen Simmonds of Travel Matters decided to upskill during the pandemic to enhance her agency’s experience offerings

'Don't underestimate the power of influence when marketing in 2025'

’Influence isn’t just about selling. It’s about guiding, inspiring and earning trust. Get that right, and conversions will follow,’ writes We Are Llama’s Andrew Shelton for TTG

EasyJet holidays to bring TOOT roadshows to nine new locations this year

EasyJe holidays will add five additional agents’ roadshows to its schedule this year, bringing the total to 16

Luxury advisor shares unlikely place to find high-net-worth leads after landing €80,000 booking

Thomas Ashley launched his luxury travel agency last year after decades of working in hospitality.

Elegant Resorts shares plans for agent fam trips after brand makeover

The luxury tour operator has confirmed it will be hosting more fam trips this year as part of its trade commitment.

Five travel marketing trends agents can act on right now in time for 2025

Be authentic, be strategic, be frequent (but not too frequent) and keep it real – the herd over at travel marketing collective We Are Llama have shared with TTG their top tips to make your marketing sing next year

Tui pushes app sales as it goes up against Jet2 and easyJet with peaks offers

Tui has opened its peaks offers via its app – three days before putting them on sale through the trade – while Jet2holidays has also detailed its turn of year discounts

Inspire's Lisa Henning latest guest on Iberostar's new podcast

TV’s Laura Hamilton and Inspire’s Lisa Henning are among the guests on Iberostar’s new podcast, which is aimed at travel agents

Kuoni hopeful brand revamp will distinguish it from 'sea of sameness'

Operator has detailed a significant image change as part of an attempt to widen its appeal beyond special occasion holidaymakers and Indian Ocean devotees

Classic Collection to ramp up trade activity next year after 'transformative' 2024

More fam trips and educationals, new training resources and marketing assets and additional trade call centre support all in the pipeline, says B2B director Si Morris-Green

Black Friday: UK holiday fraud hotspot named after £12m hit last year

Police have warned consumers to be vigilant about holiday buying scams on Black Friday after fraud totalling more than £12 million was reported in 2023

ILTM Cannes 2024 will be ‘biggest to date’ with record numbers

The luxury travel tradeshow anticipates its 2024 edition to be its biggest yet.

SPL Villas fixes sights on 'doubling' trade bookings in 2025

SPL’s new head of marketing Sam Willan will be responsible for the specialist’s consumer and trade marketing strategies and for building stronger partnerships with agents and consortia after the specialist’s busiest-ever October

TV winner Alfie Watts joins Off Broadway Travel on special trip to Mauritius

The Race Across the World winner teamed up with the luxury agency for an important cause.

Virtuoso keen to expand Ireland membership as Independent Contractor model grows

The global network of luxury travel advisors says its members’ location is less of a priority with the rise of remote working.

Tap into top insights at latest Abta Travel Trends event

Customer booking patterns, top tips on marketing strategies and how to utilise artificial intelligence are some of the insights that will be shared at the Abta Travel Trends conference later this month.

How to market a small travel agency on a budget

Marketing your agency doesn’t need to feel like a minefield, says travel business expert Jason Palmer

Agency launches fee-based appointment-only offshoot

Artisan is part of Travel Four Seasons and will charge clients a set fee to cover the advisors’ time

Luxury travel company launches VIP club for top advisors

The Suite Club will have just 28 members who will be offered a number of benefits and resources

New Global Travel Collection member to use personal image to promote travel advisory

Black Voyage founders say their brand’s personable image is already proving integral to its success

The question every new luxury advisor should ask their client

A luxury advisor has revealed the one thing she always wants to know from clients after 25 years of industry experience

The US destinations luxury travellers could be heading to in 2025

Brand USA has doubled down on its commitment to supporting the country’s lesser-known tourist destinations

Selling travel to Gen Z: “TikTok is the new Tripadvisor”

Travel brands can’t avoid TikTok if they want to successfully target younger consumers

Top trends for 2025 revealed at TTG Luxury Travel Summit

From changing lifestyle habits of 50+ solos to sleep-enhancing stays, travel compnies should be looking to a range of lifestyle trends to inform brand behaviour and developments