Marketing

5 ways to keep your marketing on track when it feels like the wheels are coming off

Donald Trump’s tariffs risk all-out global trade warfare, with knock-on effects for the various elements that comprise holidays, writes We Are Llama’s Andrew Shelton for TTG

Hotels making ‘massive mistake’ by judging agents on social media following

Luxury hotels who undervalue agents are at risk of losing business – but influencers are not the ones to blame, says Duncan Greenfield-Turk.

Hot off the press: how to build a magazine to inspire clients

Creating an inspirational magazine for your clients can make all the difference in helping them take the plunge to book that holiday – so how do you do it?

Insight Report reveals increased spend on trade by luxury suppliers

The TTG Luxury Travel Awards Insight Report 2025 drew upon data shared by 42 trade-facing supplie finalists in tour operator, cruise, and hotel categories

Agent ‘blown away’ by client’s souvenir after whirlwind India itinerary

Luxury travel advisor Victoria Bebb says she is keen to continue working with British artist Jemma Powell following the success of the trip.

Agent's ‘perfect’ place for finding family clients after winning TTG Luxury award

Claire Masse of Frangipani Holidays shares her top marketing insights after winning New Travel Designer of the Year at the TTG Luxury Travel Awards 2025.

It's time to put agents over influencers: ‘We're selling, not inspiring’

Lotte Gossage is determined to support agents with her exclusive network, Hotel Fam Club.

Gold Medal unveils fam trip 'hub' with exclusive offers for agents

The UK tour operator is continuing to invest in trade education after hosting more than 200 agents across 35 fam trips last year.

Beachcomber and Exoticca team up with ex-A&K head of agency sales' new venture

Richard Hey has revealed he has set up his own B2B representation company after leaving Abercrombie & Kent UK last week

Travel agent shares Covid qualification that has clients 'going wild'

Karen Simmonds of Travel Matters decided to upskill during the pandemic to enhance her agency’s experience offerings

'Don't underestimate the power of influence when marketing in 2025'

’Influence isn’t just about selling. It’s about guiding, inspiring and earning trust. Get that right, and conversions will follow,’ writes We Are Llama’s Andrew Shelton for TTG

EasyJet holidays to bring TOOT roadshows to nine new locations this year

EasyJe holidays will add five additional agents’ roadshows to its schedule this year, bringing the total to 16

Luxury advisor shares unlikely place to find high-net-worth leads after landing €80,000 booking

Thomas Ashley launched his luxury travel agency last year after decades of working in hospitality.

Elegant Resorts shares plans for agent fam trips after brand makeover

The luxury tour operator has confirmed it will be hosting more fam trips this year as part of its trade commitment.

Five travel marketing trends agents can act on right now in time for 2025

Be authentic, be strategic, be frequent (but not too frequent) and keep it real – the herd over at travel marketing collective We Are Llama have shared with TTG their top tips to make your marketing sing next year

Tui pushes app sales as it goes up against Jet2 and easyJet with peaks offers

Tui has opened its peaks offers via its app – three days before putting them on sale through the trade – while Jet2holidays has also detailed its turn of year discounts

Inspire's Lisa Henning latest guest on Iberostar's new podcast

TV’s Laura Hamilton and Inspire’s Lisa Henning are among the guests on Iberostar’s new podcast, which is aimed at travel agents

Kuoni hopeful brand revamp will distinguish it from 'sea of sameness'

Operator has detailed a significant image change as part of an attempt to widen its appeal beyond special occasion holidaymakers and Indian Ocean devotees

Classic Collection to ramp up trade activity next year after 'transformative' 2024

More fam trips and educationals, new training resources and marketing assets and additional trade call centre support all in the pipeline, says B2B director Si Morris-Green

Black Friday: UK holiday fraud hotspot named after £12m hit last year

Police have warned consumers to be vigilant about holiday buying scams on Black Friday after fraud totalling more than £12 million was reported in 2023

ILTM Cannes 2024 will be ‘biggest to date’ with record numbers

The luxury travel tradeshow anticipates its 2024 edition to be its biggest yet.

SPL Villas fixes sights on 'doubling' trade bookings in 2025

SPL’s new head of marketing Sam Willan will be responsible for the specialist’s consumer and trade marketing strategies and for building stronger partnerships with agents and consortia after the specialist’s busiest-ever October

TV winner Alfie Watts joins Off Broadway Travel on special trip to Mauritius

The Race Across the World winner teamed up with the luxury agency for an important cause.

Virtuoso keen to expand Ireland membership as Independent Contractor model grows

The global network of luxury travel advisors says its members’ location is less of a priority with the rise of remote working.