Marketing

If Only appoints new business development manager

Suzanne Arnold is the new northern sales manager for the luxury operator

Meet the judges of the Travel Marketing Awards

Ahead of this year’s Travel Marketing Awards, taking place on March 11, Abra Dunsby catches up with four of the judges to hear about their marketing predictions and trends for 2019.

Travel Marketing Awards shortlist announced

The Travel Marketing Awards are back and are set to celebrate the creme de la creme in travel and tourism

Coming face-to-face with a social superstar

It’s no exaggeration that Travelpack’s Vishal Patel has reached cult status on the Travel Gossip Facebook page

Tourist board’s ‘g-spot of Europe’ ad cleared by advertising watchdog

Go Vilnius’s quirky campaign ruled ‘not overtly sexual’ despite ’sexually suggestive’ tone

How to take SEO to the next level in 2019

With SEO practices evolving, Melt Content’s Helene Hall has advice for staying ahead of the curve this year to maximise ROI potential. Abra Dunsby finds out more.

'Authentic adverts are key to winning over consumers'

Between the Sunday Times’ headline last month, “No-deal Brexit travel warning: don’t go on holiday after March 29”, and general blanket uncertainness, securing strong forward bookings over the next couple of months has never been more important

Carrier sets out new brand strategy

Carrier has completed a year-long analysis of the business among its staff, agents, partners and clients

Cathay Pacific to honour rock bottom premium fares in pricing error

Ultra-cheap premium fares snapped up after airline pricing error

Freedom Conf: New 'campaign in a box' for members

The Freedom Travel Group will equip high street members with a reusable “campaign in a box” in time for peaks

Meet the winners of the everywoman in Travel Awards 2018

The winners of the 2018 IBM iX everywoman in Travel Awards were revealed on November 14. Five of them tell Abigail Healy what the accolade means to them

First Choice 'Go Mahoosive' campaign returns to TV screens

Love it or hate it First Choice TV ad will reappear this Christmas

How giving customers branded gifts is smart for business

Wowing clients with promotional gifts will ensure you’re remembered. As Christmas fast approaches, Charlotte Cullinan rounds up suggestions for the festive season and beyond.

Not Just Travel to launch personal websites offering live bookability

Personalised websites, online bookability and an optional concierge service were among new innovations revealed to Not Just Travel franchisees at the company’s annual conference

Travel Network Group reveals first details of Budapest conference

TTNG announces theme of 2019 conference

Intrepid to ‘supercharge’ new millennial product

Intrepid Travel is gearing up to launch training resources and marketing materials to help agents sell its new 18-29 (year-olds) product

Race to the top, apprentices told

Benefits in travel enormous if you work hard, Abta tells apprentices

Virgin Voyages reveals date bookings open and new Miami terminal

New Virgin cruise terminal design confirmed

Interhome appoints Perfect Weddings Abroad co-founder to boost UK and Ireland sales

TTG 30 Under 30 alumnus moves to Hotelplan brand

Updated: Jet2holidays launches 'specialist' agent programme featuring in-store booking pods

Specialist agents will also have access to joint marketing and branding and a bespoke training programme

Aito Conf 18: 'Don't write off cold enquiries as dead leads'

Data from Aito’s 2018 Travel Insights survey highlights how good or innovative communication and marketing can ’reactivate’ potential customers

Black Friday: Why throw your marketing strategy out the window for a lame discount message?

"Black Friday is the perfect opportunity to attract bargain hunting, low margin customers... for everyone else, it’s marketing suicide"

Five simple pointers to help grow your business

Travel Counsellor Louise Edwards shared how she had been able to grow her business and become a Gold Travel Counsellor in the 12 months since the last conference

Vision Cruise targets new to cruise customers with Amazon tie-in

Vision Cruise claims to be the first cruise travel company to launch a “skill” - a voice interaction - compatible with Amazon’s personal assistant Alexa