'As bookings return, the trade will be watching to see how the pandemic has changed travellers’ habits'

This was the online meme that perhaps best summed up the beginning of the new year.

It might not have been the happiest of starts, but as agents and suppliers demonstrate throughout this new-look monthly TTG, there are plentiful reasons to still be optimistic about travel’s future.

Yes, the UK is in lockdown, but as TTG’s new monthly analysis demonstrates, the resilience of some agents is paying off­.

Their buoyant sentiment is shared even by cruise specialists, who reveal in TTG’s new dedicated cruise section how the vaccine has inspired confidence among customers, prompting a notable rise in bookings despite continued uncertainty over cruise’s restart.

And, as bookings return, the trade will be watching to see how the pandemic has changed travellers’ habits. This month TTG Luxury’s April Hutchinson explores the trend for more sustainable travel – and how agents can help clients leave a greener footprint.

It’s not just the habits of travellers that are changing. The pandemic has also altered how TTG readers consume content.

While the new monthly TTG reflects the industry’s desire for thoughtful insight and analysis, ttgmedia.com has also continued to innovate – now featuring not only the latest news, but also dedicated business support sections such as the Cruise Restart hub and Get Travel Talking mental health hub.

Following the successful launch of the TTG+ membership scheme, TTG is now offering­ agents a special rate to ensure they can “access all areas” of ttgmedia.com – from live half-day seminars to the TTG Travel Agent Tracker reports – all for just £2 a month.

It’s one subscription we can promise you won’t want to cancel.

This year might have started out tougher than we all hoped, but TTG will continue to support – and champion – the UK travel industry every step of the way.