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Hotel representation firm GP Associates to close after 27 years

Hotels
James Chapple
15 July 2021

Hotel representation firm GP Associates will close at the end of the month after 27 years owing to the "catastrophic" effects of the Covid crisis on the travel industry.

Beaverbrook in Surrey is among the hotels represented by GP Associates

Managing director Janine Glasspole confirmed the decision to wind the company down on Friday 30 July in an emotional and heartfelt post on LinkedIn on Thursday (15 July).


"It has been a wonderful journey made successful thanks to your support, which has given me and the team lifelong friendships we will cherish and be forever grateful for," said Glasspole.


"As you can imagine, I have not taken this decision lightly, as GP Associates has been my life and my family for so many years. During this time, it has been an honour and privilege to represent some of the world’s most iconic independent luxury hotels.