The African Travel and Tourism Association has partnered with insurance provider Battleface to cover travellers to regions of the continent which carry Foreign Office travel advisories.
Those using Battleface’s policy will be given 24/7 access to on-the-ground field agents to assist in emergencies and includes Covid-19 medical expenses for travellers aged 59 or under.
It will also cover medical evacuation and accidents, adventure sports and travel to isolated areas.
The partnership was announced after the ATTA, which represents tourism buyers and suppliers across 21 African nations, launched a petition to put pressure on the UK government to create travel corridors between the UK and African destinations.
The trade has been urged to back the new campaign, called Open African Travel, which aims to “open up Africa for UK travellers”.
Of the new insurance partnership, ATTA chief executive Chris Mears, said: "We are delighted to be partnering with Battleface, introducing them to our global network of African travel and tourism specialists.
"The right travel insurance is essential in todays environment to help rebuild confidence and encourage travellers back to Africa. Battleface have worked in areas of the world where the FCDO and global government bodies advise against all but essential travel so are well versed in understanding todays requirements."
Hugh King, Battleface business development director UK and Europe, added: "We’re very excited to be announcing our new partnership with ATTA. With Africa very much open for business, we look forward to being of service to its 600-plus members and supporting their objective of promoting tourism to Africa."