The gap between short-haul and long-haul pricing has narrowed due to high demand and tight capacity following the pandemic.
This, combined with residual demand from Covid, meant sales were “buoyant” despite cost-of-living worries, Gold Medal Travel Group marketing director Sarah Lancashire told TTG.
“As a long-haul operator we feel we are benefiting from that already and we have marketed the point that you can go further afield for the same price, plus your money is going to go further.”
