New cruise start-up Tradewind Voyages has gone on sale and unveiled its first promotional campaign aimed at bringing “winds of change” to the industry.
Voyages onboard the line’s 272-guest Golden Horizon – the world’s largest square-rigged sailing ship – open today (Monday, 2 November).
The vessel will use historical maritime routes and, during 70% of its maiden season, will be under sail by wind power. Nine ex-UK itineraries from Harwich and Glasgow will be offered from May to August next year.
Tradewind’s director of sales and marketing, Jeremy McKenna, said the line’s first campaign carried the theme “the winds of change” to complement the company’s product and ethos, as well as the situation the cruise sector faces amid Covid.
“The market has gone through significant turmoil and we want to be part of its recovery,” he told TTG.
McKenna said the brand’s use of ancient trade winds to design itineraries is “what makes us unique”. “Customers will love it and it’s very sustainable,” he added.