Brands going viral for the right – and wrong – reasons is nothing new in the social media world, but the White House joining in with its own bleak remix is surely a first.
Trump's White House has dragged Jet2 into a political firestorm – so should it respond?
Marketing
Marta Safin
31 July 2025
After the White House put its own dark spin on the viral "Nothing beats a Jet2 holiday" meme, should the airline and operator respond? And if so, how? Social media strategist Marta Safin, part of the Llama collective of marketing experts, shares her take with TTG.
Trump returned to the White House in January (Credit: iStock / TriggerPhoto)
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