Ronella Croes, chief executive of the Aruba Tourism Authority, told TTG: “We’ve been in the UK market since 1997, but this is a different ball game. It opens a lot of opportunities for Aruba in the UK, which is our second largest market in Europe, after the Netherlands.”
About 10-15% of Aruba’s overall European visit currently come from the UK, and the tourism board is targeting 34% growth this year for the UK versus 2019.