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Bookings are down, but travel to the east 'will come back', says Dame Irene Hays

Business advice
Jennifer Morris
17 March 2026

Hays Travel’s owner and chair Dame Irene Hays sounded a note of optimism for the return of travel to the east during an appearance on BBC Radio 4’s Today programme this morning (17 March).

Dame Irene Hays
Credit: Hays Travel

Dame Irene Hays (Credit: Hays Travel)

Asked by the presenter “what has happened” to expected bookings for Easter to the Middle East, Dame Irene said: “Unsurprisingly, bookings are down.

“As of last night, compared to the same week last year, our bookings were 9% down, which is actually an improvement on last week when news of the war was still emerging.

“So at the moment we have a dampening of people booking and an increase in people either wanting to change their holiday or perhaps cancel.”

Asked to elaborate on the destinations affected,” Dame Irene continued: “The capacity issues as you’d expect are over the main hubs to the east.