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andBeyond to charge for online experiences to sustain conservation funding

Luxury
April Hutchinson
2 July 2020

Cutting off tourism has been painfully felt at many of the world’s conservation projects during the coronavirus pandemic, so andBeyond is set to start charging for some of its high-end virtual experiences to try to maintain funding for vital projects.

andBeyond team will offer private safari experiences to help raise funds

In the absence of room revenue contributions, finances are understandably drying up, but the safari and conservation specialist will now allow supporters to “invite a ranger into your home” to raise money.

The company has been working on andBeyond Connect – a range of experiences aimed at giving audiences in-home travel encounters – since the crisis kicked in, but will now charge for some of them in order to generate vital contributions.

Most of its offerings will remain available on a complimentary basis, but a new range of “private online experiences” will offer a greater level of personalisation and generate revenue.