In the absence of room revenue contributions, finances are understandably drying up, but the safari and conservation specialist will now allow supporters to “invite a ranger into your home” to raise money.
The company has been working on andBeyond Connect – a range of experiences aimed at giving audiences in-home travel encounters – since the crisis kicked in, but will now charge for some of them in order to generate vital contributions.
Most of its offerings will remain available on a complimentary basis, but a new range of “private online experiences” will offer a greater level of personalisation and generate revenue.