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Beaverbrook to branch out in London

A Beaverbrook boutique hotel is coming to London
A Beaverbrook boutique hotel is coming to London

A townhouse version of Beaverbrook, the much-hailed  country house hotel in Surrey, is coming to one of the UK’s most exclusive shopping locations, Sloane Street.

The move is in partnership with Cadogan, a property manager, investor and developer that oversees more than 90 acres of Chelsea and Knightsbridge.

 

Cadogan is also in the throes of a £40 million programme of improvements on Sloane Street, which includes “greening” the street, home to boutiques by most of the world’s top luxury brands, such as Hermes, Gucci and Louis Vuitton.

 

The Beaverbrook Town House hotel will launch in the summer 2021 following a £25 million restoration of two Georgian townhouses opposite the Grade II listed Cadogan Place Gardens.

 

It will have just 14 luxury suites named after celebrated London theatres and a 60-cover Japanese restaurant and bar – which follows in the footsteps of Beaverbrook.

 

The hotel will create 55 jobs, which will be welcome news at a time when the hospitality industry is under growing pressure.

 

Interior designer Nicola Harding, known for her work on the Garden House at Beaverbrook, The Rose Hotel in Deal and soon-to-open The Mitre in Hampton Court, is leading the project, alongside Beaverbrook’s creative director and advertising guru Sir Frank Lowe.

 

Cadogan has three other hotel partnerships in the area, having worked on the creation of the Belmond Cadogan Hotel, the first Hotel Costes to open outside of Paris and 11 Cadogan Gardens, run by Iconic Luxury Hotels and the first Relais & Chateaux member in London.

 

“We are delighted to be working in partnership with Beaverbrook, having selected them to operate this exciting hospitality opportunity on Sloane Street,” said Hugh Seaborn, chief executive of Cadogan. “We are convinced they share our enthusiasm for creating a truly exceptional destination on this internationally famous street, known as one of the finest luxury fashion shopping streets in the world.”

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