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Beaverbrook to branch out in London

A townhouse version of Beaverbrook, the much-hailed  country house hotel in Surrey, is coming to one of the UK’s most exclusive shopping locations, Sloane Street.

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A Beaverbrook boutique hotel is coming to London
A Beaverbrook boutique hotel is coming to London

The move is in partnership with Cadogan, a property manager, investor and developer that oversees more than 90 acres of Chelsea and Knightsbridge.

 

Cadogan is also in the throes of a £40 million programme of improvements on Sloane Street, which includes “greening” the street, home to boutiques by most of the world’s top luxury brands, such as Hermes, Gucci and Louis Vuitton.

 

The Beaverbrook Town House hotel will launch in the summer 2021 following a £25 million restoration of two Georgian townhouses opposite the Grade II listed Cadogan Place Gardens.

 

It will have just 14 luxury suites named after celebrated London theatres and a 60-cover Japanese restaurant and bar – which follows in the footsteps of Beaverbrook.

 

The hotel will create 55 jobs, which will be welcome news at a time when the hospitality industry is under growing pressure.

 

Interior designer Nicola Harding, known for her work on the Garden House at Beaverbrook, The Rose Hotel in Deal and soon-to-open The Mitre in Hampton Court, is leading the project, alongside Beaverbrook’s creative director and advertising guru Sir Frank Lowe.

 

Cadogan has three other hotel partnerships in the area, having worked on the creation of the Belmond Cadogan Hotel, the first Hotel Costes to open outside of Paris and 11 Cadogan Gardens, run by Iconic Luxury Hotels and the first Relais & Chateaux member in London.

 

“We are delighted to be working in partnership with Beaverbrook, having selected them to operate this exciting hospitality opportunity on Sloane Street,” said Hugh Seaborn, chief executive of Cadogan. “We are convinced they share our enthusiasm for creating a truly exceptional destination on this internationally famous street, known as one of the finest luxury fashion shopping streets in the world.”

Beaverbrook in Surrey
Beaverbrook in Surrey

Beaverbrook opened in 2017, following a £90 million renovation of the mid-19th century country estate.

 

Its former owner was press baron and war-time Minister of Aircraft Production, Lord Beaverbrook and each of the 18 guest rooms in the main house was named after one of its former prestigious guests. The hotel also has a Japanese Grill and Britain’s first ever home cinema, formerly frequented by Sir Winston Churchill and still in use.

 

Also part of the estate is The Garden House, a cottage with 11 guest rooms designed by Nicola Harding with a farm-to-fork restaurant and School of Cookery. Six new interconnecting rooms and suites have also been added to The Coach House also home to the Coach House Health Club & Spa. The hotel also has a Bear Grylls Survival Academy and Sharky & George Kids Club.

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