Skip to main content

Byway finds a new way to sell travel

Luxury
April Hutchinson
3 February 2021

Encouraging more people to reconsider flying as the only way to holiday and instead consider ‘slow travel’ is the new mission for Byway, a company that aims to connect the dots on previously complex rail, boat and bike trip planning.

"Slow travel is a mindset. It’s about getting to know a place, its food, history, culture and its people."

As more people reconsider their travel options as a result of the pandemic and awareness around sustainability and climate change continues to grow, it’s predicted that concepts like slow travel and flight-free holidays could become more appealing.

Well placed to move the trend forward, Byway was founded by Cat Jones, who left her job last year to fulfil a dream of launching a travel business that could fill a gap when it came to seamless trip planning for interesting and off-the-beaten-path itineraries.