Singer, musician and entrepreneur Pharrell Williams has opened his first hotel, a pastel-coloured property in Miami’s South Beach.
Williams has collaborated with David Grutman of Groot Hospitality to open The Goodtime Hotel, also Grutman’s first hotel.
The 266-room lifestyle project is on Miami Beach’s Washington Avenue and 6th Street and brings to life the Art Deco style South Beach is known for, with a huge emphasis on creating “enjoyable public spaces”.
“We want The Goodtime Hotel to impart a feeling of both revitalisation and that rare, exciting thrill that takes over when you discover something special,” said Williams. “It’s that adrenaline-fuelled sensation of entering a whole new setting and a whole new mindset; this place will provide a natural good time for all who come through.”