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Why wellbeing is the next big thing in luxury travel

Luxury
April Hutchinson
11 May 2021

With the world likely to need a huge dose of wellbeing as we unravel from the awful web of Covid-19, hotels and resorts are lining up the treatments and therapies ready to welcome and reset guests again. We look at the new wellbeing landscape and why agents need to be a part of it 

Four Seasons Laanda Giraavu Maldives Spa

In these most difficult of times, a key priority for when people can travel again is likely be a trip with a wellbeing focus, maybe seeking to strengthen their immune system, or searching to find meaning around the earth-shattering impact of the pandemic.

And clients will not be short of options, especially around a trend towards new Covid-19 specific programmes that help build defences to help avoid catching it, or detailed therapies to help those recover further who’ve had the virus.