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WTM London 2019: High-end travellers yearning to explore

Luxury
Tom Parry
5 November 2019

A growing trend in luxury travel is opening up for high-end consumers who believe the world to be “fully discovered but not yet fully explored”.

Growing in popularity

Tour operators and concierge specialists gathered at WTM London for the Epic Travel: The New Must-Do Luxury Experience session moderated by TTG Luxury editor April Hutchinson.


Outlining the type of experiences the genre could offer, the panel – which featured representatives from Black Tomato Group, Abercrombie & Kent, Cookson Adventures, Steppes Travel and Pelorus – told delegates they believed the term “epic” was “in the eye of the beholder” and how it was vital those looking to offer that type of holiday made sure every journey “played on clients’ curiosities”.