The NoMad Hotel brand will make its first international mark next week, with the launch of a London property.
As well as being set inside the former Bow Street Magistrates’ Court and Police Station, NoMad London will offer a dining room almost as grand as The Royal Opera House it sits opposite.
The property is a reworking of an impressive Grade II-listed building, and is the Sydell Group’s second venture in London, following its partnership with Ron Burkle and Soho House to launch The Ned a few years ago.
Other hotels under NoMad are already in New York, LA and Las Vegas, while Sydell Group also includes brands such as The Line and Saguaro.
Its new NoMad London hotel opens on 25 May in the heart of Covent Garden and will bring 91 new high-end guest rooms to a city somewhat groaning under the weight of planned new openings in what could be seen as tricky times for city stays.
But with the gathering of heavyweights such as Sydell, New York-based interior design studio Roman and Williams – who just designed the British Galleries at the Metropolitan Museum of Art in New York – and dining and drinking experiences overseen by executive chef Ashley Abodeely, the hotel will no doubt be a success.
At the hotel’s heart, The NoMad Restaurant is housed in a huge, light-filled atrium evocative of an Edwardian greenhouse and will be open five days a week.
Meanwhile, Side Hustle is NoMad’s version of a British pub with a New York vibe and mixologist Leo Robitschek will lead the bar team.
The Library is the living room of the hotel where guests can relax among a thoughtful collection of books. Coming further down the line, Common Decency, will be “a subterranean playground, offering a lively East London-style cocktail bar”.
NoMad London is also home to a world-class art programme that celebrates the influence of post-war American art and the European avant-garde. A collaboration with long-time Sydell creative partners Be-poles, the hotel has more than 1,600 collected and commissioned works by a variety of British and international artists.
The building’s original Magistrates’ Courtroom, now the Magistrates’ Ballroom, has been re-imagined as a formal space with two private dining rooms, a separate bar, and a dedicated entrance from the street using the original courtroom’s entrance.
Another unique part of the hotel will be the Bow Street Police Museum, which pays homage to the building’s colourful past both as a police station for 100 years.
Room rates start from £455 per night.