Butch founded the business in Montego Bay in the early 1980s and grew it to its position now as one of the world’s foremost all-inclusive holiday brands.
Along the way, Butch was lauded for his efforts to champion the Caribbean and its potential as a tourist destination.
His death, aged 79, was announced on Tuesday (5 January).
Sandals’ UK boss Karl Thompson described Butch as a "true visionary", who was also akin to family to many at Sandals.