Campaign materials will include a new digital UK Uncovered "bookazine"-style brochure, new email offers and templates, a rundown of the UK cruises available this summer, B2B email newsletters, and new social media materials and assets, including support from the consortium’s private members group.
"The campaign, comprising marketing assets and supplier information, will arm agents with the tools they need to take full advantage of the opportunity to book UK breaks, including domestic cruises," said Advantage.
