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Agents will be ‘big part’ of Intrepid’s growth plans

Operators
Rob Gill
25 February 2020

Intrepid Group’s new European managing director has stressed the importance of agents in helping the company to achieve its growth targets.

The trade will play a significant role in Intrepid's EMEA growth plans, new boss Bencheikh has said

Zina Bencheikh, who has worked for the company since 2010, will take up her role as managing director of Intrepid’s EMEA region in early May and will be based in London.

“I am excited to work with industry partners to keep growing this market segment,” she told TTG. “I’m 100% dedicated to getting to know more of them and work with them.

“A big part of the growth strategy is to grow through industry partners and that’s definitely the case in the UK.