A new collective of Brazilian travel companies hopes to raise the profile of the country’s responsible tourism products. Muda, “change” in Portuguese, already has six members and is being supported by the Brazilian tourist board (Embratur).
Gustavo Pinto, a Brazilian graduate of Manchester Metropolitan University’s Responsible Tourism Masters course and director of specialist agency Inverted America Travel, has been integral to setting up the group.
“Brazil has not necessarily been good at promoting itself as a responsible tourism destination; we want to show the market we have incredibly special products,” he said.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
