Many British skiers remain hopeful of a late season getaway despite the challenges posed by the coronavirus pandemic, a new poll of more than 5,000 enthusiasts has revealed.
The Ski Club of Great Britain’s latest poll found 49% of consumers still intend to ski this season "if possible", although this is down 10% on a like survey carried out in December.
Nearly two-thirds (64%) of these respondents are yet to book, the poll revealed.
Some 54% of consumers polled said they still planned to travel in March, while April ski intention is up 12% from 16% in December to 28% in January.
Of the 32% of respondents who said they didn’t intend to ski this winter, 80% said they were likely to go next season – up from 75% in December.
Priorities for those unsure about skiing this season included being vaccinated and low infection rates in the country they want to visit.
More than a third of consumers (36%) said they now planned to book any potential ski getaways this winter a week before they travel, up from 27% in December, while a further 48% said they would look to book two to four weeks before the travel, down from 53% in December.
Flying remains the most popular option for skiers, with 69% saying they would fly; 21% said they would use Eurotunnel and 7% ferry. Nearly half (45%) said they plan to change the way they travel due to Covid.
Additionally, 44% said they would stay in a hotel, 22% in an apartment and 18% in a chalet. Only 22% said their accommodation preference had changed due to Covid.
Just over half (51%) of respondents said they would book their own travel compared to 48% who plan to use an agent and/or tour operator.