BA’s score was down 13 points on last year however, and both carriers had Emirates snapping at their heels, according to the assessment of consumer perceptions of airlines.
Emirates not only scored favourably across many YouGov metrics, but beat both BA and Virgin on various measures, most notably for the quality of its business and first class offerings, or equivalent.
However, while BA and Virgin Atlantic were level for general public impression, with Emirates one point behind, BA’s reputation among 18-34-year-olds was seven points ahead of Virgin and eight points ahead of Emirates.
