Celebrity Cruises has unveiled its first digital selling guide, designed to support and boost agents’ knowledge of the line’s product – and sharpen their upselling skills.
The "online encyclopaedia" covers Celebrity’s 2022/23 programme, and will be supported with additional trade content and tools, as well as a new points-based rewards scheme.
Presented in flipbook format, agents can quickly navigate to specific aspects of the line’s offering, with selling tips and informative videos interspersed throughout.
Interactive inks, meanwhile, allow agents to quickly access other support tools, such as flyers, Celebrity’s digital Retreat brochure and other materials.
Focuses include Celebrity Silhouette’s return to Southampton, and Celebrity’s "New Luxury" proposition, which includes its Always Included offering designed to ensure guests feel everything has been taken care of for them.
Celebrity’s new Power Up Points scheme, meanwhile, allows agents to earn Celebrity Rewards points simply by engaging with the brand through various interactive activities on social media, as well as through their sales.
The more agents take part in these social media activities during the four-week scheme, the more points there will be available to earn.
The line is asking agents, in the first instance, to share their favourite sales tip from the selling guide by commenting on its UK or Ireland agent Facebook pages.
Five winners will be selected and rewarded with £10/€12 worth of Rewards points.
Celebrity director of sales Claire Stirrup said: “With many agents continuing to work from home, we are continuously looking at new ways we can embrace technology to be there for our partners and give back to them.
"We know many guests are looking for inspiration and planning their next holiday, so our selling guide is an incredibly useful resource to help agents sell a well-deserved, luxury holiday.”
The guide is available via the Celebrity Central trade website.