Clear
0 Selected+
Filters
Air
Cruise
Agencies
Operators
Technology
Destinations
Luxury
City and finance
Skills
Regulation

News

17 Mar 2017

BY Tom Parry

Share
TR FB LinkedIn

Cosmos announces rebrand after regaining naming rights

Cosmos Tours & Cruises will change its trading name to Cosmos after securing full rights and licences to the brand from Monarch.

cosmos.jpg
Sharelines

The operator said it had come to a “collaborative agreement” with Monarch over the naming rights

The operator confirmed the change will take place from April 24 after it came to a “collaborative agreement” with Monarch over the naming rights.

 

The company’s Archers and Avalon brands will be unaffected by the naming change.

 

The decision ends the long-running discussion over the branding rights between the two companies.

 

As part of the Monarch Travel Group’s transition to its new owners Greybull Capital in October 2014, it was agreed Monarch would retain a licence to use the “Cosmos” name until October 2018.

 

In spite of the retention agreement, Monarch dropped the “Cosmos” name as a Monarch Group brand in 2015 although it kept its corporate name as Cosmos Holidays Limited.

 

Cosmos said it would be making a further announcement in the second quarter of the year regarding its growth plans for the brand.

Add New Comment
Please sign in to comment.
Job Search
Previous Searches
Show me more
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top