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Crisis boosts trust in agents, Advantage poll finds

High street
Gary Noakes
6 May 2020

An Advantage poll has found a shift in attitude towards travel agents during the pandemic, with two-thirds planning to book through an agency.

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The Advantage Travel Partnership survey, completed by 4,228 respondents between 19 April and 3 May, found the majority were planning to use an agent because “they value the support and advice they give”. 

While the over-70s remain the largest group to favour use of an agent (79%), popularity among 18- to 30-year-olds is on the rise, with 55% planning to use a consultant’s expertise.

“The research shows that coronavirus has led British consumers to re-evaluate how they book travel; and it is human contact, a voice and opinion that people value most,” said Kelly Cookes, Advantage leisure director.