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New relationship with Sharm

New relationship with Sharm

El Ezabi, who believes Hurghada has capacity to double its British market, stressed this was not the end of the UK’s relationship with Sharm: “Sharm is open to other markets,” he said. “But the transit [through Cairo] is just not practical for UK families."

 

Before the Metrojet tragedy, Russia and the UK were Egypt’s main source of inbound tourists.

 

El Ezabi revealed four times as many people now travel to Egypt from Germany than the UK, the country long having promoted Hurghada as a destination.

 

“I used to push our directors in London to sell Hurghada," said El Ezabi. "But they said why should they if Sharm was working well. Now we discover why we should have done it a while ago. It’s my fault I didn’t push it harder before.

 

“Hurghada has picked up very quickly, it is gaining the confidence of British tourists.

 

"Marsa Alam is new to the British market. It’s gaining momentum too. More and more British tourists are going to Luxor and Aswan as well.”

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