G Adventures is to launch a relief fund for its CEOs (chief experience officers, or guides) facing hardship during the coronavirus crisis, while its non-profit partner Planeterra has established a fund for communities struggling to secure necessities.
Founder of both, Bruce Poon Tip, was asked about support for its wider network during a Face To Face interview with TTG last week.
“We introduced bonuses for some of our porters – and gave money to families who were out of work,” he said.
He added now G Adventures had passed its “most difficult decisions”, it was looking at more comprehensive support packages, such as the Planeterra grants and dollar-matching for CEOs. “We’re still looking to do more,” he said.
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