TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
Search
User Menu
Remember me

New to TTG?

Hello! You are viewing your 1 free guest article this week


Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

No 'one size fits all' solution anymore

No 'one size fits all' solution anymore

TripAdvisor, meanwhile, demonstrated some of the features of its upcoming relaunch as a social travel feed, pitched somewhere between a Facebook and Twitter model.


The website, which describes itself as the largest online travel community, will steer users away from simple reviews to providing more social and informative content. This includes uploading images and videos, writing detailed destination guides and allowing friends and connections to check in and document their travel experiences.


Key account manager Nimisha Tanna said TripAdvisor research found travellers, particularly solo travellers, were becoming more spontaneous, with younger people in particular more inclined to consider a broader array of travel options and be more open to change.


“We’re moving away from anonymous advice,” said Tanna. “We want people to do more than just reviews.”


TripAdvisor’s “personal travel feed” will launch this quarter, said Tanna, and will make it easier for travellers to book experiences direct through TripAdvisor via their feed.


It will also make it easier for groups of people to plan trips collectively and will deliver notifications when travellers are near locations where their friends or contacts have reviewed or checked in.

 

TripAdvisor is also continuing to test “meta packages”, holidays curated via content and reviews posted to TripAdvisor, although work is expected to continue into the new year.


“The feed is based on relevance, not time,” said Tanna, adding the feed would serve users content dating back months, even years, if it was more relevant than more recent content.


She added there could no longer be a “one size fits all” solution to travellers' needs, emphasising the importance of personalisation.

Our Next Events

Luxpo Regional

Luxpo Regional

TTG Luxury Travel Summit

TTG Luxury Travel Summit

Luxpo London

Luxpo London

TTG New to Cruise Festival

TTG New to Cruise Festival

TTG Luxury Travel Awards

TTG Luxury Travel Awards

TTG Top 50 Travel Agencies

TTG Top 50 Travel Agencies

TTG Travel Awards

TTG Travel Awards

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ