High street agents star in new Abta confidence campaign

Westoe Travel’s Graeme Brett and Liphook Travel’s Andrew Meech are among those starring in the national advertising campaign, highlighting why consumers can book with confidence via Abta members.

A full video advert airing on Facebook, as well as a shorter Instagram version, have been created from a number of selfie videos shot by a broad range of Abta members.

They feature retail travel agents, homeworkers and tour operators discussing – in their own words – the support, expertise and protection that comes via booking with an Abta member.

The launch videos, which will run until the end of February, will be supported by a number of six-second bumper ads and social media gifs that will also run across other platforms, such as Twitter and YouTube.

These will highlight the additional benefits, added value and peace of mind that comes as a benefit of booking through a travel professional.