Founded in 2000, the group, which operates the InsideJapan Tours and InsideAsia Tours brands, hit what Donnelly described as "a real high point" in 2019, turning over nearly £50 million off the back of operating the largest unofficial Rugby World Cup travel programme.
"It felt like we’d hit a point where we had to ask ourselves, ‘where should we be taking this?’," Donnelly told TTG.
"Our stated aim is that by 2025, we will be a better and more successful business than we would have been if Covid hadn’t happened."
