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Lata chief: Latin America must fight international perception

Destinations
James Chapple
15 December 2020

Destinations across Latin America must push back on the international perception of the region, chief of the Latin American Travel Association (Lata) Danny Callaghan has said.

Chile is one of two mainland travel corridors to Latin America (Credit: Unsplash)

Speaking at Aito’s Alive and Kicking conference on Tuesday (15 December), Callaghan said with Latin America extending from Mexico’s northern border with the US several thousand miles south to the southernmost regions of Chile and Argentina, it was unfair to look at the region’s efforts on Covid as a collective – especially considering Brazil’s particular might.


"One problem we’ve had since May is the temptation in the British media to describe Latin America as one entity," said Callaghan. "It’s a difficult situation from a PR perspective."