JG has acquired the National Holidays brand, set up in 1976, together with its database, but minus its liabilities, from the administrators of Specialist Leisure Group. SLG collapsed on 22 May, with its main Shearings brand and database being acquired by Leger Holidays a month later.
“We know that agents were massively important to National Holidays and we will continue to support them,” said Danny Crowe, JG’s sales and marketing director.
Crowe said discussions had already been held with agents in National’s northwest, northeast and Yorkshire heartlands. “There is pent-up demand”, he said. Tours will start early in 2021.
