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Nolan sisters go cruising with MSC during new TV show
Singing sisters The Nolans will explore MSC Cruises’ flagship MSC Grandiosa during a new TV documentary series.
The Nolans Go Cruising – which starts on Quest Red at 10pm tonight (7 July) – sees Coleen, Anne, Maureen and Linda embark on a Mediterranean cruise – their first holiday together in 20 years.
The eight-part series follows the group as they visit some of the region’s most popular ports including Palermo, Marseille, Civitavecchia and Barcelona, and perform their 1979 hit I’m in the Mood for Dancing in the ship’s theatre.
Grandiosa, the largest vessel in the MSC’s 17-ship fleet, came into service in October. It carries 6,300 passengers and has 20 bars and lounges, two theatres and 12 dining venues.
Antonio Paradiso, MSC’s UK and Ireland managing director, said the line had been working on the show with The Nolans for almost a year, adding: "It’s something we’ve been incredibly excited about right from the word go."
"We know how much our ships have to offer and [the] memorable experiences our guests have onboard but working on a TV series like this allows the UK audience to see on a big scale what a great holiday choice a cruise is," he said.
"Committing to opportunities such as this is an integral part of our expansion plan and a key part of our communications strategy. The importance of reaching diverse audiences is key to our growth and crucial to engaging that hard to reach new to cruise audience."
Like previous TV shows filmed onboard its fleet, Paradiso said he hoped The Nolans’ series would help drive "enquiries to travel agents and trigger interest in MSC Grandiosa, as well as encourage people to book a cruise holiday".
Tom Parry
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