A non-profit initiative to provide 10,000 holidays for frontline workers amid the coronavirus pandemic has launched – and is looking for travel industry support.
Give Them A Break (GTAB) is asking for donations towards its fund to purchase holidays for key workers to enjoy when the UK’s lockdown restrictions ease.
The GTAB campaign is comprised of two elements – its holiday fund and a “deals and discounts” directory.
The fund sees members of the public and businesses invited to donate to buy breaks for workers and their families. It will be managed by GTAB’s charity partner, the Family Holiday Association, which will also assist with the administration of grants and holiday allocations once travel restrictions ease.
The directory, which will go live at the end of June, will offer a range of exclusive deals from a selection of travel brands which specialise in UK and overseas holidays and experiences, specifically for key workers.
Brands already signed up to take part include Abercrombie & Kent, Intrepid Travel, Teletext Holidays, Travelbag, Travel Republic and USAirtours.
Travel companies interested in getting involved can reach the GTAB team at email@example.com.
To raise awareness along with other campaign activities and build momentum, the #givethemabreak hashtag will be used across social channels.
GTAB founder, Rachel McCaffery, said: “Week after week the Great British public has shown their appreciation for those who have helped us, healed us and held the country together since the pandemic began. Although we may not be clapping for carers anymore, our key workers should still be recognised for the effort and sacrifices they’ve made, and will need a break when this is all over.
“We believe that now’s the time to do something practical so we’re calling on everyone to show their gratitude once more and donate to our fund. By the end of this, with the help of the British public and the UK travel industry, we aim to provide 10,000 days out, breaks and holidays for the key workers who have done so much for us all.
“The response of the travel and tourism industry so far has been great, but the more holidays, domestic tourist attraction operators and UK experiences we can offer, the better. So we’re also urging businesses to contact us so we can talk about how they can be involved.”