Non-profit seeks help providing 'holidays for heroes'

Travel companies interested in getting involved can reach the GTAB team at hello@givethemabreak.org.

To raise awareness along with other campaign activities and build momentum, the #givethemabreak hashtag will be used across social channels.

GTAB founder, Rachel McCaffery, said: “Week after week the Great British public has shown their appreciation for those who have helped us, healed us and held the country together since the pandemic began. Although we may not be clapping for carers anymore, our key workers should still be recognised for the effort and sacrifices they’ve made, and will need a break when this is all over.

“We believe that now’s the time to do something practical so we’re calling on everyone to show their gratitude once more and donate to our fund. By the end of this, with the help of the British public and the UK travel industry, we aim to provide 10,000 days out, breaks and holidays for the key workers who have done so much for us all.

“The response of the travel and tourism industry so far has been great, but the more holidays, domestic tourist attraction operators and UK experiences we can offer, the better. So we’re also urging businesses to contact us so we can talk about how they can be involved.”